I write books that serve and inspire creatives just like you.
The Designer’s Guide To Marketing And Pricing: How To Win Clients And What To Charge Them (HOW Books)
The design industry’s leading business and marketing book, now in its second printing. This nuts and bolts guide to running a creative services business teaches readers how to create a smart marketing plan--along with small actionable steps to take to reach their financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business.
Designing for the Greater Good: Best in Cause-Related Marketing and Nonprofit Design (Harper Collins)
Co-written with the very talented Jonathan Cleveland
The design industry’s leading business and marketing book, now in its second printing. This nuts and bolts guide to running a creative services business teaches readers how to create a smart marketing plan--along with small actionable steps to take to reach their financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business.
Logolicious! A Tasty Collection Of The Best Logos From Around The World (Harper Collins)
The design industry’s leading business and marketing book, now in its second printing. This nuts and bolts guide to running a creative services business teaches readers how to create a smart marketing plan--along with small actionable steps to take to reach their financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business.
Design For Special Events (Rockport)
The design industry’s leading business and marketing book, now in its second printing. This nuts and bolts guide to running a creative services business teaches readers how to create a smart marketing plan--along with small actionable steps to take to reach their financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business.
Letterhead & Logo Design (Rockport)
The design industry’s leading business and marketing book, now in its second printing. This nuts and bolts guide to running a creative services business teaches readers how to create a smart marketing plan--along with small actionable steps to take to reach their financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business.
